As an artist or arts organization, you have to be able to market your creative offering. And, since you’ll be competing with other art professionals, as well as every other place that people spend their discretionary income (e.g. restaurants, bars, clubs, movies, amusement parks, sporting events, etc.); you need to make sure your efforts are targeted and compelling. Marketing Demystified is an introductory course that will explain marketing basics like market research, segmentation, positioning, pricing, distribution, promotion, and designing your creative offering.
This course will require approximately 1-2 hours of your time, but you can always save your place and return at your convenience.
This course was developed as a collaborative effort of the Fractured Atlas staff.
- I really liked the multi-media approach to this course. Each page brief and well-organinized with lists and key terms. But it was also engaging. Videos give it more of a classroom feel, rather than feeling like one is reading a text book. - Stacy Layton
- This was a great way to refresh my knowledge in the area of Marketing it will certainly allow me to better articulate to my staff how we should develop our strategy. - Michael Jackson
This course is only available to registered Fractured Atlas users. To enroll, log in or sign up for an account.